NANN
National Association of Neonatal Nurses
Since 2019, we've partnered with theNational Association of Neonatal Nurses (NANN) to create their annual conference show look.
Each year, our challenge is to reinvent and reimagine, creating fresh designs that feel distinctive from years past while honoring NANN's core visual brand. Collaborating directly with their Executive Director and Marketing Team, we brainstorm concepts, discuss goals, and develop 3-5 initial show look options.
From there, our design team builds out all visual communications—direct mail, social media, large-format signage, t-shirts, meterboards, program handouts, animated email signatures—ensuring every asset is unified.
Take a scroll down memory lane to see how our design for each year has evolved while preserving NANN's identity.
fast facts:
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Industry: Medical Associations
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Scope: Event Branding, Large-Format Signage, Digital Media, Merchandise, Motion Design
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Deliverables: Show Look, Social Media Graphics, Direct Mail, Large-Format Signage, Meterboards, Program Handouts, Animated Email Signatures, One-Page Branding Guidelines
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Years of Partnership: 6+ years
NANN
National Association of Neonatal Nurses
Since 2019, we've partnered with theNational Association of Neonatal Nurses (NANN) to create their annual conference show look.
Each year, our challenge is to reinvent and reimagine, creating fresh designs that feel distinctive from years past while honoring NANN's core visual brand. Collaborating directly with their Executive Director and Marketing Team, we brainstorm concepts, discuss goals, and develop 3-5 initial show look options.
From there, our design team builds out all visual communications—direct mail, social media, large-format signage, t-shirts, meterboards, program handouts, animated email signatures—ensuring every asset is unified.
Take a scroll down memory lane to see how our design for each year has evolved while preserving NANN's identity.
fast facts:
-
Industry: Medical Associations
-
Scope: Event Branding, Large-Format Signage, Digital Media, Merchandise, Motion Design
-
Deliverables: Show Look, Social Media Graphics, Direct Mail, Large-Format Signage, Meterboards, Program Handouts, Animated Email Signatures, One-Page Branding Guidelines
-
Years of Partnership: 6+ years
NANN
National Association of Neonatal Nurses
Since 2019, we've partnered with theNational Association of Neonatal Nurses (NANN) to create their annual conference show look.
Each year, our challenge is to reinvent and reimagine, creating fresh designs that feel distinctive from years past while honoring NANN's core visual brand. Collaborating directly with their Executive Director and Marketing Team, we brainstorm concepts, discuss goals, and develop 3-5 initial show look options.
From there, our design team builds out all visual communications—direct mail, social media, large-format signage, t-shirts, meterboards, program handouts, animated email signatures—ensuring every asset is unified.
Take a scroll down memory lane to see how our design for each year has evolved while preserving NANN's identity.
fast facts:
-
Industry: Medical Associations
-
Scope: Event Branding, Large-Format Signage, Digital Media, Merchandise, Motion Design
-
Deliverables: Show Look, Social Media Graphics, Direct Mail, Large-Format Signage, Meterboards, Program Handouts, Animated Email Signatures, One-Page Branding Guidelines
-
Years of Partnership: 6+ years
37th Annual Conference
Virtual
The 37th Annual Conference was originally planned for New Orleans, but pivoted to a virtual format in response to the pandemic. Our design needed to take inspiration from this to evoke optimism and community in a time when nurses needed it most.
For imagery, we incorporated mountains and a constellation motif to give members the feeling of having traveled somewhere (despite attending from their laptops!). The complementary blue and orange colors provided contrast and energy, aimed to inspire confidence and momentum.
38th Annual Conference
Las Vegas
The 38th Annual Conference marked the first in-person conference in 3 years—a long-awaited and energizing reunion for NANN members. To capture that excitement, we took the show look design in a bold, electric direction.
Pixelated fonts, neon sign-style digital elements, and vibrant colors helped create signage that felt like something you'd see along the Vegas strip. The entire design reflected the enthusiasm and celebration of a massive member reunion.
Lockup
Fonts
Colors
PMS: 298C
HEX: 3CB4E5
RGB: 60 180 229
CMYK: 65 10 1 0
PMS: 213C
HEX: E81F76
RGB: 232 31 118
CMYK: 2 97 24 0
PMS: 380C
HEX: DAE343
RGB: 218 227 67
CMYK: 18 0 87 0
PMS: 382C
HEX: C2D500
RGB: 194 213 0
CMYK: 30 1 100 0
HEX: 1A1A1A
RGB: 26 26 26
CMYK: 73 67 65 78
Digital Elements
Digital Elements
39th Annual Conference
Anaheim, California
For the 39th Annual Conference, we took a new design approach, shifting from location-focused imagery to bold, graphic elements. Anaheim lacked the distinctive visual landmarks of past locations like Palm Springs or Las Vegas, so we drew inspiration from California’s palm trees and infused the design with vibrant, 70s-inspired colors.
The result was a retro aesthetic that marked an exciting departure from previous years, and yet felt like a natural evolution of NANN's annual conference identity.
Fonts
Termina Heavy
(Adobe Font)
Effra
(Adobe Font)
Guthen Bloots
Colors
PRIMARY
HEX: 333399
RGB: 51 51 153
CMYK: 96 95 0 0
HEX: 99CCFF
RGB: 153 204 255
CMYK: 35 10 0 0
HEX: DDB472
RGB: 221 180 114
CMYK: 13 29 64 0
HEX: CCCC33
RGB: 204 204 51
CMYK: 24 9 97 0
HEX: FFEE88
RGB: 255 238 136
CMYK: 2 2 58 0
SECONDARY
HEX: 330033
RGB: 51 0 51
CMYK: 73 92 44 62
HEX: FF6633
RGB: 255 102 51
CMYK: 0 75 85 0
HEX: 669933
RGB: 51 51 153
CMYK: 66 20 100 4
HEX: 666633
RGB: 102 102 51
CMYK: 56 44 92 28
Logo Animation
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla commodo nulla id nibh lacinia, id aliquet odio consectetur. Mauris in magna sed mauris malesuada tristique nec at sem. Duis nec lacus sit amet libero tincidunt tincidunt. Nullam ultricies velit nec magna rutrum, vel dapibus libero commodo. Maecenas vel nibh eget elit rutrum feugiat nec ut risus. Sed auctor tristique eros, non interdum ipsum pulvinar non. Phasellus aliquet sem at diam volutpat, vel sodales ligula tempus. Curabitur ut neque et orci lobortis luctus. Vivamus nec nunc magna. Cras laoreet mauris eget libero efficitur, at vestibulum arcu lacinia. Sed nec libero nec nisl tincidunt tincidunt. Integer in sapien nec nunc tempus vehicula vitae ac nunc. Sed id semper sapien, ut placerat turpis. Vivamus eget efficitur lorem. Sed non vehicula quam.
Customer
Annual Report
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla commodo nulla id nibh lacinia, id aliquet odio consectetur. Mauris in magna sed mauris malesuada tristique nec at sem. Duis nec lacus sit amet libero tincidunt tincidunt. Nullam ultricies velit nec magna rutrum, vel dapibus libero commodo. Maecenas vel nibh eget elit rutrum feugiat nec ut risus. Sed auctor tristique eros, non interdum ipsum pulvinar non. Phasellus aliquet sem at diam volutpat, vel sodales ligula tempus. Curabitur ut neque et orci lobortis luctus. Vivamus nec nunc magna. Cras laoreet mauris eget libero efficitur, at vestibulum arcu lacinia.
Texting Animation
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla commodo nulla id nibh lacinia, id aliquet odio consectetur. Mauris in magna sed mauris malesuada tristique nec at sem. Duis nec lacus sit amet libero tincidunt tincidunt. Nullam ultricies velit nec magna rutrum, vel dapibus libero commodo. Maecenas vel nibh eget elit rutrum feugiat nec ut risus. Sed auctor tristique eros, non interdum ipsum pulvinar non. Phasellus aliquet sem at diam volutpat, vel sodales ligula tempus. Curabitur ut neque et orci lobortis luctus. Vivamus nec nunc magna. Cras laoreet mauris eget libero efficitur, at vestibulum arcu lacinia.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla commodo nulla id nibh lacinia, id aliquet odio consectetur. Mauris in magna sed mauris malesuada tristique nec at sem. Duis nec lacus sit amet libero tincidunt tincidunt. Nullam ultricies velit nec magna rutrum, vel dapibus libero commodo. Maecenas vel nibh eget elit rutrum feugiat nec ut risus. Sed auctor tristique eros, non interdum ipsum pulvinar non. Phasellus aliquet sem at diam volutpat, vel sodales ligula tempus. Curabitur ut neque et orci lobortis luctus. Vivamus nec nunc magna. Cras laoreet mauris eget libero efficitur, at vestibulum arcu lacinia. Sed nec libero nec nisl tincidunt tincidunt. Integer in sapien nec nunc tempus vehicula vitae ac nunc. Sed id semper sapien, ut placerat turpis. Vivamus eget efficitur lorem. Sed non vehicula quam.
Logo Design
and Animation
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla commodo nulla id nibh lacinia, id aliquet odio consectetur. Mauris in magna sed mauris malesuada tristique nec at sem. Duis nec lacus sit amet libero tincidunt tincidunt. Nullam ultricies velit nec magna rutrum, vel dapibus libero commodo. Maecenas vel nibh eget elit rutrum feugiat nec ut risus. Sed auctor tristique eros, non interdum ipsum pulvinar non. Phasellus aliquet sem at diam volutpat, vel sodales ligula tempus. Curabitur ut neque et orci lobortis luctus. Vivamus nec nunc magna. Cras laoreet mauris eget libero efficitur, at vestibulum arcu lacinia.